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Get your content strategy sorted out
Корпоративные тренинги по SMM и Employee Advocacy
Мастер-классы по SMM и копирайтингу
Обучение digtal-маркетингу, стратегические сессии
Strategical Marketing Planning for SMBs and marketers
Masterclasses and Coaching on content strategy
Expert Consulting on your Digital Promotion
Social Media Marketing in the U.S. market
– Social Media Strategy for businesses entering the US market; – Content strategy for the U.S. market; – Content localization for the U.S. market; – Influence Marketing; – B2B Social Media Marketing in the U.S.
Digital Marketing for SMBs
– Digital Marketing audit; – Digital Marketing Strategy; – Competitor analysis; – Online sales marketing funnel building; – Advising on marketing contractors, interviewing your in-house marketing team.
One of the key social media experts in Eastern Europe
Over 35 000 entrepreneurs and marketers all across the world have participated in my Social Media online workshops and webinars. I'm a guest speaker for both local and international business events.
Largest European companies entrust their corporate education to me
I work with the biggest educational platforms in Eastern Europe such as Eduson (a large corporate eLearning platform represented in 20+ countries and 4 languages) and Netology Group (a leading provider of online education for Russian-speaking communities).
Over 10 years digital marketing experience
My contracts have included more than 150 clients with monthly advertising budgets up to $100k during 6 years of leading the Control Digital agency (TOP 70 Russian SMM agencies – 2017, 2018) as a CEO and a co-founder. Leading brands I've worked with include: Roche, KFC, Pizza Hut, Avito, Apache Ignite, Becar (NAI Global). I'm also a member of the Runet Prize Expert Council - the #1 national award for a contribution to the development of the Runet (2017, 2018).
Ready to discuss the way to enhance your digital marketing in U.S.?
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A great speaker who works excellent with the audience, and a very nice person to talk to. Sasha Lakovnikova held a master class for members of the PR Committee of the St. Petersburg branch of the American Chamber of Commerce.
Participants left a lot of positive feedback on this event. In a short period of time, in the interactive and very lively dialogue format, Sasha presented an overview of SMM strategies of companies, including members of American Chamber, analyzing their pros and cons, explained the latest SMM trends that are worth paying attention to, told about typical brands' mistakes in social networks and how to avoid them, and also managed to answer numerous questions of the event participants and give them very specific practical advice.
Sasha Lakovnikova's work is a guarantee for a bright and clear material submission, a well-developed, structured and relevant presentation (specifically prepared taking into account the needs and level of the audience), and a valuable report. Her charisma, charm and readiness to answer audience's questions for an hour after the event is over come as a bonus. Tons of love and appreciation!
CEO "Event marketing from A to Z"
Sasha's knowledge of modern marketing tools helped our business to avoid a lot of mistakes and save time and money. Our online representations - a website and social networks, are made at a high level with a minimum of funds. Our email newsletters, created by her, are praised by our clients for their easy-to-read and valuable content.
Sasha has also helped me to develop my personal brand in social networks and to participate in public speaking events. At first, I wasn't enthusiastic about that advice. But over time I became convinced of its rightness as a strategic decision. After two years of working on my self-presentation on social networks and regular participation in business, events helps me to support the professional image in front of potential and current clients and government organizations.
I appreciate Sasha for the high ethic level in communication, patience, and the space that she gives to the ideas and decisions of her partner. I recommend Sasha as a professional digital marketing consultant for small and medium businesses because she can look at targets and tasks not only as a marketer but also as an entrepreneur.
We worked with Sasha for the Control Digital agency. Before we became colleagues, I had been looking for opportunities to change my marketing mindset from tactics to strategic thinking, and meeting Sasha gave me this opportunity. Sasha's strategic basis was a huge support for me at the beginning of my journey.
Sasha is a person of character, an inspiring mentor and an excellent specialist. With such a colleague, it is unbelievably convenient to: understand difficult topics, develop strategies, reimagine workshops, tactically reveal vulnerabilities and eliminate them.
While working with Sasha, you always feel supported, involved in the process, and wanting to reach the root of the matter — this is what turns even the most boring project into an exciting journey with satisfying results. I was also always inspired by Sasha's ability to return to goal-setting issues at the right time, the ability to quickly process a ton of information, make order out of complete chaos, and select the right words when working with text.
I can definitely recommend Sasha as an expert for brand building, creating a marketing ecosystem, and SMM!
I am happy I met Sasha on my professional path, and I am sure that this happiness will be shared by many who will get to know her.
Our PR department asked Sasha for help with developing the personal brand of the company's founder, Alexander Sh., through Instagram. There were many ideas, but the project was stalling, and a fresh perspective was needed.
We had two consultations with Sasha, where she asked the right questions and suggested several ways to move forward. Thanks to this, we found our vision for a personal brand, which really responded to Alexander Sh. and moved the project off the ground.
We were able to solve Alexander's personal tasks at the same time, and make the development of the account easy and fast in terms of business processes. The account began to grow actively, which our team and Alexander are very happy about! The plans for 2022 are to take another consultation and go to Tik-Tok!
Head of SMM Becar Asset Management
I've only met Sasha recently. We had a chat three times, but all three conversations were about marketing in my own projects or in my clients' projects for which I was not able to find the solutions myself.
I dealt with imposters in marketing a lot, so I was looking for a real professional who knows what he is saying and doing, and not just «selling himself». Of all the marketers I know, I consider only Sasha Lakovnikova to be a true specialist: specific, realistic and broad-minded—thinking beyond the boundaries. It is a pleasure to work with her, both as a professional and as a person. Sasha, good luck!
Co-Founder of Prague Design School
As a top-5 project of the Apache Software Foundation, the Apache Ignite website draws the attention of thousands of application developers daily. It was always a challenge to structure and organize the content so that a new user understands the purpose and benefits of Ignite immediately and moves to the next phase of the Ignite exploration/usage journey.
The first step of our collaboration with Goldilocks Digital was to analyze user behavior and conduct interviews. As a result of thorough research, Goldilocks Digital built a complete user journey map that revealed numerous usability and navigation issues that might have cost us a lot.
Therefore, the second and most crucial step was to address the issues. We decided to redesign the whole website, taking into consideration all of the research results.
After four months of hard teamwork with Goldilocks, we released a brand-new version of the Apache Ignite Website. The community and the Gridgain team were deeply impressed by the released work. The Goldilocks team brought the Apache Ignite website to a completely different level! Heaven and earth, when comparing it to the previous version!
From now on, anyone can learn about AI's powerful features within the first second of looking at the website, get immediate answers for any question they had, and take a smooth journey straight to building their first app.
VP, Product Marketing & DevRel
Sasha is an SMM and digital marketing expert. She can quickly navigate the material, asking the right questions, and has a huge experience in various digital marketing mechanics. And my special appreciation goes to her professional skill in working with text content.
She proved her professionalism while cooperating with our Loyalty Plant company that brings customer loyalty SaaS solutions to the international HoReCa markets. The Control Digital team, headed by Sasha, confirmed their professionalism and ability to solve non–trivial tasks in the timely manner by launching a project with us - the promotion of a mobile app on the Russian market for one of our key customers, an international fast-food corporation. The Control Digital agency colleagues have found the right solution for our challenge and helped us to meet high KPIs. Both our managers and the client highly appreciated these results.